Why Most Nigerian Bloggers and Entrepreneurs Will Never Make It
As Entrepreneurs, the only that makes us smile more than
getting a business idea is getting profit and getting lots of it.
Unfortunately, most Nigerian Bloggers and entrepreneurs only
open their business for such aims and nothing more; they all
want to make PROFIT, not Impact.
Which leads to a big problem; a communicable one that it is
spreading among them all.
Of course we all want to make profit, but that does not mean
we should produce counterfeit or copy others ideas just to
sell to market who lacks those basic ideas.
This is prevalent in the Nigerian blogosphere.
If you look at the American style of blogging you will see that
blogging to them, is a way to share with the world your ideas,
experiences and struggles you have gone through to achieve
a certain purpose. This creates a community around these
bloggers, because people want to learn from their personal
experiences and they are very valuable.
Here in Nigeria, most bloggers see blogging as a way to post
what is easy just to make money. No impact, no sharing of
ideas, experiences etc. If you look left and right, all you will
see are entertainment blogs posting same gists, news,
gossips etc.
They may say it is all about passion and that is what they are
passionate about. As far as ai am concerned, blogging is not
all about passion, it is all about you.
I read SEO techniques only from a certain site not because
they are ranked first in Google, but because it was a human
being that wrote the articles which include his experience and
struggles. They are not copied or robot written articles like
the ones many of us do publish on our blogs.
Remember as a blogger you are not a big website, this goes
for many health bloggers who behave like health websites.
Stop posting as if you have tried everything you post and post
the thing you have tried. Let people love you for your
experiences and since everyone is unique, that will be
something new.
As an Entrepreneur, or a blogger the only way you can make it
is to make something new or something improved and
attractive. Take Bella Naija or Linda Ikeji and Jide Ogunsanya
for example, these people came when blogging was so new
to Nigeria and in fact they brought something new and
attractive to Nigeria that people loved.
So you cannot start a blog now and just expect people to
love it. People will only love it if it gives something different
and attractive.
As for many Entrepreneurs, learn from Mark Zuckerberg, this
man impacted the world through his social media platform
which practically connects people irrespective of distance or
network. So long you have internet access, you can talk to
someone in Africa even if you are in Bangladesh and now he
makes billions from it. Every software and appliance created
from MS Word, to Blenders, to Computers to air-conditioners
was created as something new and to impact and improve
people's lives...
That is why the big names of today are known and trusted.
Not because they went for something that will make them
profit big time, but because they went for something that will
improve the standard of living or thinking in the world.
So you as an Entrepreneur or Blogger, instead of creating
what others have created before, you can just improve what
has already been created, bring out your own ideas into it.
Rather than being an entrepreneur which is making his own
brand of soap, or assembling cars, you can create something
more than just doing what the Americans have done. Made in
Nigeria will not make sense if it is not something improved on
and REALLY made in Nigeria.
So rather than sitting and searching for a post on another
blog to share, sit and ask yourself that if someone wants to
make a reference to my blog, how will he describe it?, how
will he describe me?.
Life isn't made for those who are searching for the easy
things to do. It was meant for those who are here to remodel
it to fit their own perspective.
Stay Healthy, Stay Wise..
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